Your headline goes here — make it sharp, not clever.
One or two sentences that expand the headline. Speak to the reader’s problem, not your expertise.
Two to three sentences. What does the reader gain? What will change for them after reading this? Write it like you’re texting a smart friend, not writing a summary for a journal.
“One sharp sentence that punches the reader in the chest. Make them feel seen — not lectured.”
Opening paragraph. One to three sentences max. No background, no history, no throat-clearing. Start where the tension is. This is your contract with the reader — you’re telling them why this matters now.
Your section headline — make it a statement, not a label.
Section body text. Keep paragraphs to 3–4 lines maximum. Write like each sentence has to earn its place. If you can cut a sentence without losing meaning, cut it.
Another sharp section headline here.
Body text for section two. Continue the story. Each section should feel like the next logical question the reader would ask — you’re having a conversation, not writing a textbook.
Quote or paraphrase a key finding here. Keep it to 2–3 sentences. Bold the most important number or claim. Attribute the source at the end.
Follow-up body text. Explain what the callout means in plain language — so what? Why does this matter to the reader?
Use a table when you have 3+ options to compare.
| Column A | Column B |
|---|---|
| Row 1 label recommended | Description of this row. One sentence. Clear and direct. |
| Row 2 label baseline | Description of this row. One sentence. Clear and direct. |
| Row 3 label situational | Description of this row. One sentence. Clear and direct. |
What the science actually says.
Speak to a specific reader segment here.
Optional final body section. Use this for a specific sub-audience angle — vegans, women, executives, people over 40, etc. Makes the article feel personal and shareable within that group.
One specific, low-friction action. Not five tips. Not a list. One thing the reader can do in the next 24 hours that will move the needle. Make it concrete and measurable.